"Come and See Evangelism" Best Practices

When I first began sharing the Gospel Story-arc, I referred to my methodology as “funneling.” I chose that word because of its power as a metaphor for expanding the message of who Jesus is. I’ve written about this on many occasions.

Another label I also used a lot in the beginning was “Come and See Evangelism.” You may recognize “Come and see” as something that Jesus said to Andrew and another early follower, and that Philip repeated to Nathanael in John 1.

John’s Gospel is a model of Gospel Story-arc messaging. And because John’s emphasis on “Come and see” stands in such close association with his overall Gospel Story-arc approach, I began looking for other evangelism practices tucked away in his writings. I found 10 of them in chapter 1.

I’m reproducing the list here because of the value they add to any effort to cultivate new habits and defaults in Gospel Story-arc messaging.

Best Practice #1—Discipleship (and Training)

“The two disciples heard him say this, and they followed Jesus.” John 1:37

The him in 1:37 is John the Baptist. They are Andrew and Philip. Before Andrew and Philip began to follow Jesus, they received training from John the Baptist. The wilderness-going forerunner taught them well. He discipled Andrew and Philip to recognize Jesus as the Christ, the Son of God, the Prophet, Priest, and King sent in fulfillment of God’s promises. In 1:27, John the Baptist humbly points others to look beyond his ministry as forerunner to “he who comes after me, the strap of whose sandal I am not worthy to untie.” In 1:29 and 36, he declares Jesus to be “the Lamb of God” (the first time as the Lamb “who takes away the sin of the world”; the second without that tag, likely a literary device used by John the Apostle to underscore the role of God’s lamb as Conqueror—see Revelation 5:6-14; 6:1; 8:1; and 21-22, along with numerous other references to the victorious Lamb). In 1:30, John the Baptist indicated that Jesus ranked before him. In 1:32-33, he established the special link between Jesus and the Spirit of God, saying that he saw the Spirit of God descending on Jesus from heaven and remaining on Him. In 1:34, the forerunner declared outright, “And I have seen and have borne witness that this is the Son of God.”

It’s no wonder the hearts of Andrew and Philip were turned so quickly to faith in Jesus and then to sharing him as they did. John the Baptist trained them to understand the Gospel Meta-narrative and to see in Jesus the fulfillment of its major themes and promises.






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Randal Gilmore